In today' competitive and changing world, market turmoil has become an inevitable reality, the current research examines the impact of marketing agility on productivity and innovation in market turmoil conditions. The current research is applied research in terms of its purpose, and it is a descriptive research in terms of survey method and in terms of its nature. After setting the goals and research questions, a questionnaire composed of 20 questions was prepared and distributed among the statistical population. Cronbach's alpha coefficient was used to calculate the reliability and the reliability of the questionnaire was evaluated as very good. The current research community was 35 companies listed in the Tehran Stock Exchange active in the automotive industry and parts manufacturing. According to the collected statistics, 9000 people are working in the administrative and commercial departments of these companies, and 370 people were selected as a sample based on the Morgan-Karjesi table. The random sampling method was simple. Also, the analysis of the obtained data was done using SPSS and SMART PLS statistical software. The results of the hypothesis test showed; Marketing agility has a positive effect on the organization's productivity. Marketing agility has a positive effect on the organization's innovation. Marketing agility indirectly affects innovation through increasing productivity. In the conditions of market turmoil, the impact of marketing agility on productivity And innovation is more than sustainable conditions