Journal of Accounting and Management Vision

Journal of Accounting and Management Vision

analysis of the effect of dimensions of integrated acceptance model and use of trust and trust on behavior intention and behavior of e - government services in tabriz municipality

Document Type : Original Article

Author
ministry of information and information technology , tabriz municipality information and communication organization
Abstract
the purpose of this study is to analyze the effect of dimensions of integrated adoption and implementation of فناوری ( UTAUT ) and trust on behavioral intention and behavior of e - government services in tabriz municipality . due to the increasing role of e - systems in providing urban services and the importance of recognizing the factors affecting the acceptance and use of citizens , this research tries to provide an accurate picture of how the structures affected by performance expectancy , effort expectancy , social influence and facilitating conditions , together with trust variable , affect the intention and actual behavior of the system . the research method in terms of purpose is applied and in terms of nature is descriptive - survey . the study population consisted of all the citizens who use e - government services in tabriz municipality and data were collected through structured questionnaire and five - point likert scale . to analyze the data and test the conceptual model of research , structural equation modeling approach based on variance was used with smart pls software . the results of statistical analysis show that the dimensions of UTAUT model and trust variable have a significant effect on the behavior intention of citizens and behavioral intentions also directly predict the actual behavior of using e - government services . the findings indicate that strengthening facilitators , increasing transparency and reliability and improving the quality of user experience can increase the use of electronic services in tabriz municipality . these results can be a basis for managerial decision making and planning for the development of e - government .
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