In recent years, digital currencies, as one of the emerging phenomena in financial markets, have created significant developments in the way transactions and investments are carried out. This article examines the use and acceptance of digital currencies in Iranian financial markets, focusing on the Iranian stock market. The main objective of this research is to identify the impact of various factors, including awareness, attitude, risks, and perceived benefits, on the willingness to use digital currencies in the stock market.
To collect data, a questionnaire method was used and information was collected from investors and activists in the Iranian stock market. Data analysis was performed using descriptive and analytical statistical methods, including correlation and multivariate regression tests. The results show that awareness and positive attitudes towards digital currencies have a significant impact on the acceptance of these currencies, while concerns about security risks and price fluctuations can create an obstacle to their acceptance.
By presenting a conceptual model and statistical analysis, this article attempts to provide a comprehensive perspective on the use and acceptance of digital currencies in the Iranian stock market and offers suggestions for policymakers and market activists.