Associate Professor of the Department of Economics, Naragh Branch, Islamic Azad University, Naragh, Iran
Abstract
Today, corporate social responsibility and green human resource management are linked as two basic concepts in management literature. Although so far, numerous researches have been developed in both fields in parallel, it is necessary to investigate the relationship between both concepts and their impact on environmental outcomesand corporate performance more deeply. Therefore, the purpose of the study is to investigate the impact of corporate social responsibility on company performance, considering possible mediation; Green human resource management and environmental outcomes were considered. Data were collected by distributing and completing online 420 seven-choice Likert standard questionnaires with 34 items in hotels with more than 50 employees and hree-star category or higher in Isfahan and analyzed using the method of structural equations based on variance (partial least squares). Corporate social responsibility has a direct and significant effect on the performance of Isfahan's hotel industry. Also, indirectly and with two mediating variables of green human resource management and environmental outcomes, corporate social responsibility has a positive and significant effect on the performance of Isfahan's hotel industry. Examining and comparing the direct and indirect effects shows that with the two mediating variables of green human resource management and environmental outcomes, the impact of corporate social responsibility on performance decreases from 0.321 to 0.128. By improving the management of green human resources and environmental outcomes, organizations help their human resources to be proud of their company's role in protecting the environment, which not only strengthens the commitment of human resources towards their organizations. It is possible, but they can achieve successful environmental outcomes by developing abilities, motivations and opportunities such as attracting and selecting human forces interested in green (environmental) issues. Also, the results of the study contribute significantly to the literature of corporate social responsibility and green human resource management, as well as the practical participation of managers.
Heidari Haratemeh,M. (2024). The impact of Corporate Social Responsibility on Performance in the hotel industry. Journal of Accounting and Management Vision, (), 277-292.
MLA
Heidari Haratemeh,M. . "The impact of Corporate Social Responsibility on Performance in the hotel industry", Journal of Accounting and Management Vision, , , 2024, 277-292.
HARVARD
Heidari Haratemeh M. (2024). 'The impact of Corporate Social Responsibility on Performance in the hotel industry', Journal of Accounting and Management Vision, (), pp. 277-292.
CHICAGO
M. Heidari Haratemeh, "The impact of Corporate Social Responsibility on Performance in the hotel industry," Journal of Accounting and Management Vision, (2024): 277-292,
VANCOUVER
Heidari Haratemeh M. The impact of Corporate Social Responsibility on Performance in the hotel industry. Journal of Accounting and Management Vision, 2024; (): 277-292.