Journal of Accounting and Management Vision

Journal of Accounting and Management Vision

Investigating the relationship between electronic service quality management and e-commerce strategy with the success of e-commerce strategy in Qazvin Municipality

Document Type : Original Article

Authors
masomeh zare 1
faraj ghasemi eroshki 2
kamel zamani gheshlaghi 3
mohammad esmaeil haghighat 4
1 Master of Accounting, Financial and Economic Vice-Chancellor of Qazvin District Two Municipality, Qazvin, Iran.
2 Bachelor of Management, employee evaluation expert of Qazvin Municipal Traffic Transportation Organization, Qazvin, Iran.
3 Civil engineer of contract affairs, head of contracts affairs of Qazvin Municipal Traffic Transportation Organization, Qazvin, Iran.
4 Civil engineer of contract affairs, expert on contracts of Qazvin Municipal Traffic Transportation Organization, Qazvin, Iran.
Abstract
In this research, the relationship between quality management of electronic services and e-commerce strategy with the success of e-commerce strategy in Qazvin Municipality has been investigated. The purpose of this research is to investigate the relationship between electronic service quality management and e-commerce strategy with the success of e-commerce strategy in Qazvin Municipality. To achieve this goal, relevant data were collected through the distribution of questionnaires. The research questionnaires covered e-commerce strategy, e-service quality management and perception of e-commerce success. This research has three hypotheses, the first hypothesis examines the relationship between e-service quality management and the success of e-commerce strategy, the second hypothesis examines the relationship between the scope of e-commerce strategy and e-service quality management, and the third hypothesis examines the relationship between the scope of e-commerce strategy Electronics and the success of e-commerce strategy has been discussed. SPSS 23 software was used to test hypotheses and analyze data. According to the results obtained from the data, it was found that all three research hypotheses were confirmed.
Keywords
Liquidity risk
institutional ownership
stock return
cost return
Qazvin Municipality

Subjects