1
Assistant Professor, Department of Management, Maziar Institute of Higher Education, Royan, Iran.
2
Master's student in Business Administration, Puyendagan Danesh Institute of Higher Education, Chalus, Iran.
Abstract
This research has been done with the topic of investigating the relationship between social marketing and brand value dimensions. Paying attention to the competition and understanding the market of the desired behavior is the key to success in using the social marketing point of view. A correct understanding of the competitor's ideas and behaviors and increasing the amount of benefits of the desired behavior or reducing the amount of costs and barriers to achieving it will change the competition market in favor of the product or service. is descriptive and survey. In this research, data was collected using a questionnaire. These questionnaires were distributed among customers by cluster sampling method and 254 returned questionnaires were initially approved. In this research, 6 hypotheses have been proposed. The final results of this research show a significant relationship between social marketing and brand value dimensions.
khazaei pol,A. , fatemi,S. A. and hoseini avid,S. M. (2023). Examining the relationship between social marketing and dimensions of brand value. Journal of Accounting and Management Vision, 6(85), 27-40.
MLA
khazaei pol,A. , , fatemi,S. A. , and hoseini avid,S. M. . "Examining the relationship between social marketing and dimensions of brand value", Journal of Accounting and Management Vision, 6, 85, 2023, 27-40.
HARVARD
khazaei pol A., fatemi S. A., hoseini avid S. M. (2023). 'Examining the relationship between social marketing and dimensions of brand value', Journal of Accounting and Management Vision, 6(85), pp. 27-40.
CHICAGO
A. khazaei pol, S. A. fatemi and S. M. hoseini avid, "Examining the relationship between social marketing and dimensions of brand value," Journal of Accounting and Management Vision, 6 85 (2023): 27-40,
VANCOUVER
khazaei pol A., fatemi S. A., hoseini avid S. M. Examining the relationship between social marketing and dimensions of brand value. Journal of Accounting and Management Vision, 2023; 6(85): 27-40.
