Associate Professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran.
Abstract
In recent years, both consumers and marketers are involved in buying and marketing environmentally friendly products. Electronic vehicles are environmentally friendly products that are the panacea for most environmental problems. This research considers the drivers related to marketing. That is, relative product innovation, relative product advantage, relative price advantage, and perceived incentives. An explanatory design was adopted and 402 samples were extracted from the four-day event of the automobile exhibition in Tehran. Data were analyzed using structural equation modeling using SPSS 23 and PLS software. The results showed that marketing-related stimuli and perceived incentives play an important role in the intention to purchase vehicles.
rahmani,K. (2023). Investigating the impact of marketing-related stimuli and perceived benefit on the intention to purchase electric cars. Journal of Accounting and Management Vision, 5(74), 1-12.
MLA
rahmani,K. . "Investigating the impact of marketing-related stimuli and perceived benefit on the intention to purchase electric cars", Journal of Accounting and Management Vision, 5, 74, 2023, 1-12.
HARVARD
rahmani K. (2023). 'Investigating the impact of marketing-related stimuli and perceived benefit on the intention to purchase electric cars', Journal of Accounting and Management Vision, 5(74), pp. 1-12.
CHICAGO
K. rahmani, "Investigating the impact of marketing-related stimuli and perceived benefit on the intention to purchase electric cars," Journal of Accounting and Management Vision, 5 74 (2023): 1-12,
VANCOUVER
rahmani K. Investigating the impact of marketing-related stimuli and perceived benefit on the intention to purchase electric cars. Journal of Accounting and Management Vision, 2023; 5(74): 1-12.
