The present study is a review study with a qualitative approach that was conducted with the aim of network marketing strategies and its implementation in product promotion. According to the research results, the purpose of advertising is to reach the desired consumers and persuade them to buy. A company may have a well-designed product with a price and distribution system tailored to its target market. But if it fails to reach that market, all their efforts will be in vain. Advertising is responsible for awakening and stimulating consumer demand for the product. Network marketing is growing and the pace of development is amazing. With the increase of the country's investment in science, technology and education industry, internet marketing is gradually becoming the main marketing tool of the company in the period of high growth of the population of internet users in the country. There is a broad and clear vision for companies to gain more benefits by learning and applying network knowledge to flexibly apply marketing theory and develop network marketing performance. The term network marketing refers to the strategy used by some direct selling companies to sell products and services. Network marketing encourages people to advertise their offerings to other people, sell more products, and bring new people into the business. Distributors are paid a percentage of their hired sales. New hires become distributors or bottom lines, and in turn are encouraged to sell to make money. Many MLM schemes are legal, but there are illegal operations that run as pyramid schemes.