The purpose of this study was to present a model of the effect of brand love, packaging and price on the intention of customers to repurchase from the sportswear industry. This research was descriptive-correlational in terms of applied purpose and in terms of data collection. The statistical population included professional athletes in Kermanshah ‌‌ (N = 200). Due to the limited size of the population, the integer sampling method was used for the statistical sample ‌‌ (n = 200). Data collection tools, researcher-made questionnaire of personal characteristics, brand love, ‌ (Carol and Ahoya, 2006), packaging (Kashgar et al., 2015), price (Oh, 2014) and repurchase intention, (Park et al. , 2008) that its face and content validity was confirmed by 10 sports management experts. Its reliability was calculated using Cronbach's alpha coefficient of 0.87. Data analysis was performed using SPSS and Amos software. The results showed that love of brand, packaging and price have a positive and significant effect on the intention to repurchase. Therefore, sportswear companies should pay special attention to the love of the brand, packaging and price of their products and create a feeling of pleasure and satisfaction in customers when using their products, and based on that, strengthen the emotional connection and interest between customers and products. , So that customers have a sense of commitment and loyalty to their favorite brands and eventually become the intention to repurchase customers and gain more market share than other brands.