According to the background of the subject of "behavioral economics" in the inter-field of economics and psychology, there is a very rich literature in this field, which, considering the relatively new nature of this field, provides a very suitable platform for further research in this field. However, the lack of specialized review studies in this field in Persian language is very evident. This research tries to review the articles written on the subject of behavioral economics and in particular the basic and new strategies that behavioral economics provides for the analysis of consumer behavior in a categorized form and by citing authoritative publications in the relevant field. . This research takes a step towards drawing a comprehensive view for the reader with a systematic review method. After searching the databases, 38 articles related to the topic were selected with certain criteria; Then the findings of the articles are categorized and presented in 9 cases. After studying this research, the researchers of economics and financial management have found a relative nobility compared to the studies done in this field and can expand the boundaries of knowledge in the subject of "explaining consumer behavior" with the tools and strategies of the science of "behavioral economics". ", identify the fields and passages of this issue and pursue their desired questions.