Journal of Accounting and Management Vision

Journal of Accounting and Management Vision

Investigating the effect of supplier integration and customer orientation on green innovation with the moderating role of green information system (study: Iran Khodro Industrial Group)

Document Type : Original Article

Authors
meysam mahmoudzadeh 1
majid mahmoudzadeh 2
1 Department of Accounting, Aliguderz Branch, Islamic Azad University, Aliguderz, Iran
2 Department of Financial Management, Boroujard Branch, Islamic Azad University, Boroujard, Iran
Abstract
The purpose of this research was to investigate the effect of supplier integration and customer orientation on green innovation with the moderating role of green information system (case study: Iran Khodro Industrial Group). This research is descriptive-survey in terms of practical purpose and data collection method. The statistical population of the research was the employees of Iran Khodro in 1401, and 318 of them were selected as a sample size and by a simple random method. The data collection tool in the present research was a questionnaire from Kejin Q and Zooming Liu 2022, and Cronbach's alpha coefficient using SPSS software was used to measure reliability and trustworthiness, which was calculated to be more than 0.7.The results of the research with the Lisrel software show that the analysis of the hypotheses of the research on the impact of supplier integration and customer orientation on green innovation with the moderating role of the green information system in Iran Khodro were confirmed.
Keywords
Supplier integration
customer orientation
green innovation
green information system

Subjects