Investigating the effect of social capital on the performance of new product development with the mediating role of intellectual capital

The present research has investigated the effect of social capital on the performance of new product development with the mediating role of intellectual capital. This research has been carried out in terms of purpose, applied and descriptive-survey. To collect data, the standard questionnaires of social capital Nahapit and Ghoshal (1991), intellectual capital Bontes et al. (1998) and new product development by Mo et al. (2007) were used. The statistical population of the research was all managers of Azad University's growth companies in the number of 220 people, the sample size was determined as 136 people according to the table of Karjesi and Morgan, and simple random sampling method was used for sampling. The reliability of the questionnaire was confirmed using Cronbach's alpha coefficient higher than 0.7, and the questionnaires were available to the customers in a non-probabilistic way. Descriptive and inferential statistics were used for the statistical analysis of the findings. In the first part, the descriptive analysis of the findings was presented in the form of many tables and graphs. In the second part, SPSS version 24 statistical software and Smart Pls structural equation modeling were presented for statistical inference and hypothesis testing. The research results show that all research hypotheses have been confirmed. The results of the research showed that social capital has a significant effect on the performance of new product development. Intellectual capital has a significant effect on new product development. Social capital has a significant effect on the performance of new product development. Also, the findings confirmed the mediating role of intellectual capital in the relationship between social capital and new product development performance. Finally, it can be said that nowadays growth companies consider it necessary to improve the performance of new product development in order to survive in a competitive environment. According to the field and type of activity of these companies, the use of social capital and intellectual capital is the most effective way to survive. It is in such an environment.