Society's concerns about environmental, health and wellness issues have led different societies to reform various processes in countries, including paying attention to the production of green products, complying with environmental standards, proper waste management, and reforming consumption patterns. Also, many factors such as increasing environmental pollution, government pressures, people's expectations of organizations regarding social responsibility, clarify the necessity of companies moving towards producing environmentally friendly products. The purpose of this research is the effect of public education on proper waste management and sustainable green development, considering the moderating role of national identity in the city of Tabriz. This research is classified as applied research in terms of its purpose and as descriptive research in terms of the method of data collection. The statistical population in this study is the citizens of Tabriz who have referred to the municipality for urban, development and welfare affairs, and the number of samples is 328 people based on the Cochran formula and the sampling method is selected as a non-probability sampling method. Given that in this study, individuals are the statistical population, therefore the level of analysis is individual. The sampling method in this study is non-probability sampling. The data collection tool was a questionnaire and SPSS and PLS software were used for analysis. The results confirm all hypotheses in the present study.