Journal of Accounting and Management Vision

Journal of Accounting and Management Vision

The relationship between sales growth and company value with the moderating role of strategy ratio, market fluctuations in companies listed on the Tehran Stock Exchange.

Document Type : Original Article

Author
Master of Accounting, Sanabad Institute of Higher Education, Golbahar, Iran.
Abstract
According to the resource-based perspective, firms have specific and heterogeneous resources that enable them to implement value-creating strategies, which in turn lead to differences in inter-firm performance. The resource-based perspective proposes that a firm's resources and capabilities create competitive advantage and lead to superior performance. In this regard, the aim of the current research is the relationship between sales growth and company value with the moderating role of strategy ratio, market fluctuations in companies listed on the Tehran Stock Exchange. This research is an applied research in terms of its nature and descriptive method and in terms of its purpose, and since in the current research the current state of the variables has been analyzed by collecting information through past information, it is in the ranks of descriptive studies. And it is included after the event. In the course of conducting this research, three hypotheses were formulated and 150 companies were selected through systematic elimination sampling for the 8-year period between 1394 and 1401, and the data related to the research variables were collected in Excel software using the software Statistical analyzes were carried out. The results of the hypothesis test showed that there is a significant direct relationship between sales growth and company value with the moderating role of strategy ratio, market fluctuations.
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